Creating Strategy That Sticks
60–90% of strategic plans never fully launch.
We keep calling this an 'execution problem.' But is it, really?
When an organization scraps a strategy 8 months in, we blame commitment or alignment. And while maybe, sometimes, this is attributable to a lack of execution or dedication, the more likely truth is the plan was brittle. It only worked in one version of the future.
Building a 3-year plan on a single guess about the world is a bit absurd when you think about it.
Instead of asking how we “execute the plan” better, start with asking whether your plan will survive contact with a different reality.
A few questions to help you get started:
What’s happening today that might impact the organization's future if it grows?
What alternative future outcomes are possible?
Does your plan collapse if they occur?
Tomorrow's possibilities live in today's data (if you know how to look).
Join our next lab to collaborate on what's emerging, what matters, and what futures your plan needs to hold up against.
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